Technology in property marketing - 3D Tours
3D is one of the new generation of marketing tools. It ranks as the newest currently with others to follow in good time. For now, a 3D tour is the ultimate in interactivity between the purchaser and the seller both in residential and commercial real estate. A 3D tour provides a tangible link particularly with interstate or overseas buyers allowing them to fully view a property quickly any-time of the day or night. Exploring a property via 3D provides the viewer with a global look at the property, easily spotting those great floor tiles or that ducted air-conditioning.
Not for one moment should we forget commercial properties, 3D tours are ideal for both ends of the scale from warehousing to hotels, restaurants and clubs. Selling or buying a property with a 3D tour can enhance the experience and data from realestate.com.au indicate people looking for new homes are spending 52% longer with 3D tours than those without.
Scanning a typical four bedroom home will take approx one and a half hours. In that time the operator will take possibly more than twenty scans to ensure the property is fully covered. Unlike standard still photography it’s important that the property is well presented because what you see is what you get (WYSIWYG) meaning there is no opportunity to edit later.
iNVISAGE Media, a local Brisbane company specialising in 3D interactive tours, believes that the next generation will immerse themselves in a 3D virtual space to explore, shop, and even travel explore.
Jensen Property, Yeronga have found the interactive tours to be a striking point of difference in marketing properties for their vendors. With buyers having the opportunity to explore potential property purchases from the comfort of their couch, we are able to engage buyers with a view of the property they would only otherwise get in person.
By the time a genuine buyer has physically attended a property to buy, they have qualified it for themselves by exploring it through interactive 3D tours on the properties internet listing.
If you are considering a 3D interactive floorplan when marketing your property for sale, contact Jensen Property here. For those wishing to see more examples of 3D tours you can view more examples on the iNVISAGE website.
